The design of a website is one of the most important factors defining its success. You may have empowered your website with latest functionalities and have done effective SEO to rank high in the search rankings but if the visitors are not able to find for what they come to your site, all that will be a waste. The visitors will not stay on your site and they have to go to your competitors for their needs.
The design of your website must be in a way to provide the visitors an amazing user experience and keep them engaged. There are so may design tools and technologies these days which help you to give your website an effective design but some of the basic things are always same and you have to include them in your web design.
Here is a list of some essential elements which can really improve the design of your website:
Responsive design is a must have
Responsive design of a website is a must-have these days. The number of mobile internet users is increasing every day and your website will be browsed on different devices like a mobile or a tablet. If your website is not fitting all the screens then it may interfere with the visitor flow on your website and you may lose some potential customers. You can not develop a different website for every device. So you need to design a website with responsive feature so that it can be browsed comfortably on any device be it a desktop, mobile or a tablet. It will enhance the user experience of your website. Moreover, Google considers the responsive design feature as one of the parameters while determining the search engine rankings.
Choose Colors Strategically
Strategic use of colors can really boost the design of your website. You need to use colors that can complement your brand logo and there must be a streamlined use of colors throughout the website. Choosing a neutral color pattern can give your website an elegant and modern look. You can use colors for highlighting the headings to guide the visitors to important information. Filling your website with bright colors may not be a good idea while a consistent color scheme can provide your website a more pleasing look.
Do not overload your site with Clutter
You may be using a lot of image on your website for a beautiful look and better explanation but using too many of them can go wrong. If you use an excess of images on your site then they may confuse the visitors. You should use images for only relevant information and put them on specific places where they can make more sense.
One more such confusing thing is complicated animations used on the website. A heavily padded content may also frustrate the visitors. All these things also make your site load slow and if your site takes too long to load the visitors will more likely leave it.
You need to remove all this clutter from the website which gives your site a confusing look and make your site slow. It will help to improve the design of your site and give a better user experience to the visitors.
Fonts are Important
You may not be too much concerned about choosing the fonts for your website and use any font randomly. But, it is not as simple as that you need to be very careful while selecting the fonts. Some fonts may look good on a desktop but may not fit a mobile screen so you need to choose a font that is readable on every device and across all the browsers. If you want to use web fonts then do not use more than two font families else you may an increase in the loading time of your site.
Calls to action are buttons, images or text which prompt the visitor to take an action like to buy a product, to subscribe the newsletter or to download something. These calls to action play an important role in the modern day web design. It guides the visitor for certain tasks after arriving on your site. Sometimes the visitors find it difficult what to do and what not, so a call to action can make them decide. You can also use calls to action to drive the users to most important information or most vital part of your website.
Enhance the Navigation
Web design is just not about making your site look beautiful, it is much more than that. A design where a visitor can reach to the desired information with ease is considered the best. The navigation of your website is a key designing factor playing an important role in enhancing the overall user experience. You need to make sure that the navigation on your site is simple and easy where a user can easily find the information he is looking for. If you are not able to drive the user to the required information then no point for the to be on your site. It can cause a serious downfall in the popularity of your website. Try to enhance the navigation as much as you can so that a visitor can enjoy the ease of finding the information.
Create White Space
You need not fill every bit of your page with text or images. You have to create white space between the paragraphs or images so that the user can focus on the information. It makes a user to effectively go through about your offerings. It will help to improve the user experience and increase the visitor flow on your website.
You can follow these tips to enhance the design of your website. If you are able to present the required information to the visitors within few seconds of their landing on your website, then you are already in a winning position. An efficiently designed website will help give an effective insight of your products or services and in turn will increase the conversion rate.
Marie Thomas is a WordPress expert, associated with Wordsuccor Ltd. and has a lot of experience in converting PSD Design to WordPress. She has delivered numerous range of quality products related to this. She has a strong passion for writing useful and insights about WordPress tips and tricks.