5 Social Media Management Tools For Your Business

social media

Social media is often a very affordable and effective way to reach your target audience. It can be used to build your brand image, establish loyalty and more.

However, it can be overwhelming and stressful to try to maximize the benefits of social media marketing if you do not have the proper knowledge or tools available. If you are looking for some of the top resources to use to improve your social media marketing efforts, these should be considered.


Companies today often make ample use of various social media networks, but it can become increasingly complicated and stressful to incorporate additional social media platforms into a marketing campaign.

HootSuite is an excellent platform that allows you to simplify the management of more than 25 different social networks. It has an easy-to-use dashboard that gives you convenient access to all of your accounts. This saves time and effort when creating posts and managing communications to your followers. You can even schedule your campaigns through the dashboard, and there are analytical tools available to help you improve your efforts going forward.

Because your online reputation is valuable, you may also enjoy the HootSuite reputation management features. For example, they make it easy for you to control who has access to posting on your accounts.

You can also choose from a wide range of plans to make this a more cost-effective tool for your team to use. There is a free 30-day trial available through the website, and this gives you ample opportunity to try out all of the features to determine if this is the right social media management tool for you to use.


Another excellent tool to consider using is Buffer. It’s ideal for individuals as well as teams, and you can easily add or remove team members through the dashboard feature. It works well with Facebook, Twitter, Pinterest, LinkedIn and other platforms. With a web-based platform and an app, you will have complete control over your social media marketing efforts from any location.

Your content can include embedded links, images and other helpful features for improved results. You can create content ahead of time for your convenience, and you can schedule the ideal time for your posts to be released. This gives you the ability to maximize exposure to your target audience for improved benefits.

Buffer also has design features, such as an image editor, built into the platform for your convenience. Another great feature about Buffer is the ability to analyze your links to determine which efforts are more effective.

Sprout Social

Sprout Social is an exceptional platform that has far-reaching benefits for your company. As with the previous options mentioned here, this platform makes it easy to create, schedule and manage content. It also has the ability to monitor mentions and tags and to engage in those who advocate your brand for improved results.

Through Sprout Social, you can also more actively communicate with your customers who leave comments or questions. This open nature of communication through the platform can bolster company image and spur sales in some cases. Analysis on demographics and impressions over the course of a day or week can be reviewed to help you improve your efforts.

You can also benefit from enhanced customer service, an inbox messaging system, integration with your CRM and more. A free trial is available, making it easier for you to determine if this is the ideal social media marketing and management tool for you to use.

Agora Pulse

If you are looking for a cost-effective resource to use, Agora Pulse is a smart option. While it has affordable plans to choose from, it also has robust features available for you to use. While the features are substantial enough for large businesses to use, they are also ideal for small businesses to benefit from.

You can easily schedule your content to be released on a specific schedule for Instagram, Facebook and Twitter through the dashboard. You can also easily create promotions and contests to interact with customers more effectively and build brand loyalty.

Analytical tools built into the platform simplify the process of measuring results, and this helps you to more easily make adjustments to future efforts for maximum results. Analytical reports can be exported in Powerpoint format for your convenience.


SocialOomph is another tool that can help you bolster your number of followers through special features. It lets you create and schedule posts, manage SEO keywords, send email announcements for new social media posts and much more.

This tool interacts with Facebook, Twitter, LinkedIn, Tumblr, RSS feeds, Pinterest and others. It allows you to create customized messages to those who follow you or who post comments on your pages. It can even assist you with posting links to your blog posts on social media sites.

SocialOomph offers both free and premium account options, and both are robust enough to meet most needs. Since some of its features are free to use, it makes sense to compare this option with some of the others that offer a free version before you decide which option to move forward with on a regular basis.

Final Thoughts

Finding a way to streamline your marketing efforts and conserve financial resources while maximizing results is critical. Using the right resources can help you to improve your efforts in numerous ways. Take time to learn more about some of these top social media management tools available to determine which one is most ideal for your needs.