Web design and development are an ongoing process. Our websites will need to be continuously improved, so they can stay relevant. Changes should be subtle enough, so users won’t be left confused about our changes. This is particularly true on half-dead websites that have many static pages that barely attract any visitor. These websites were developed and designed using so much money and resources. In this situation, people only waste their money and time. In this case, our business can be in a really serious risk of being bypassed by any of the competitor. More than simple modifications may be needed to improve our website.
Many people barely get good results with their website. It only becomes a source of expense, instead of an alternative way of gaining revenue. There are many reasons why our website doesn’t seem provide the needed results. Our website could be poorly designed and it could happen when business owners use their own opinion in designing the website. Our websites are intended for average users and we should make sure that they are comfortable when using our websites. Poor development process could also cause coding errors, slow page download, run time errors and many other things.
It is also quite possible that our website is not fully up-to-date. We may put outdated and obsolete data years ago. During the ongoing development and design process, it is important for us to review content on all non-dynamic pages to make sure that they stay relevant. Old information may no longer be appropriate with recent situation, causing confusion among users. In fact, very successful websites are updated each hour. Visitors won’t tolerate old information, because they believe that the Internet is all about dynamic, real-time information that is delivered quickly to readers.
SEO is also a dynamic process and it is possible that our ongoing development and redesign processes don’t take into account this. Search engine algorithms are regularly updated and our old SEO techniques may no longer have any significance. This could result in a drop in search results. Our ongoing design and development process should remove any old SEO methods that are no longer effective or already considered as illegal by search engines. Many websites continue to implement old SEO techniques and they are losing money as a result. This is an important thing if we want to continue improving our website.
It is possible that our poor development and redesign process is caused by insufficient information. With lack of accurate information, we could have poorly aimed directions in our development process. As an example, we may not know that our old shopping cart module is no longer appropriate for current market. It could be less secure or less intuitive compared to newer shopping cart solutions used by our competitors. It is a good practice to continuously check our competitor and ask customers for proper ways of developing and redesigning our website. This is a vital part of running our website.