Construction businesses are doing great at the moment, but a lot of them do not have a solid marketing strategy in place. Promoting businesses is no new found phenomenon, but might be new to some construction businesses. Did you ever hear about the new paraphrasing tool? If not, you’re probably not doing content marketing. There are so many new developments in how we promote and market businesses these days. Here are 10 of the best ideas you can start with right now.
There is not a better plan than to start your own website in this day and age. In fact, it is a crucial part of most successful businesses. Having a presence online is going to help boost your business in ways you can’t imagine. There are many free options to create websites. I would advise any successful business against the free options. You want your own domain name and a website that looks highly professional.
As the owner of the business, you also need to have an online presence. This is away from the business itself. LinkedIn is a great tool to use. You are simply allowing the public to get to know the face behind the brand. There are also so many networking opportunities that will link back to growing your business. You can also add your business website link on your profile for more exposure.
Your business undertakes a lot of beautiful projects. Be sure to take a few snaps of the before and after results. This is going to be one of your biggest marketing items. You can show a few examples on your website or post these to social media platforms. People often go online to find someone to hire. Make sure that you have something to show for all your hard work.
A website is more than just a good looking page. You need to have content that engages the reader. There are so many tools online that will help you present high-quality content. Look for an automatic paraphraser and a grammar checker to start with. If you do not have time to create content yourself, there are tons of freelancers online. Hire one who has experience in writing construction articles to receive the best work.
There are some strengths that your business has and you need to use it in your strategy. Mention these a few times and use it as keywords. This is an easy way to be found online. The more specific your keywords are, the better your chances are of being found. Find a specialist in this field if you are unfamiliar with SEO. When rewording website, you look for experts in the field. The same applies to find significant keywords.
When a new client approaches you, have some testimonials handy. If you have worked on a job later, ask the client directly. Most of the time, there would be no arguing about it. You can use these in your brochures and even display it on your website. Post it to social media or have the client directly comment on some of your online platforms.
Start with the basics of building a strong brand. You can do this with logos and even slogans. When someone sees your company logo, it should send off identifying signals immediately. It does take time to build a brand, but the sooner you start the process, the better. Hire a graphic designer to help with the process.
Is there a benefit to placing your business in the yellow pages these days? I doubt it. Online directories will bring you a lot more success. Make sure you are listed on as many as possible. This is probably one of the first places new clients will find you. The contact details you add should be in good order. A lot of people will only try and contact you once. If there is no answer to emails or phone calls, you will likely lose that client.
Outside of networking on LinkedIn, there are various groups on and offline. Find some in your industry and attend if possible. Networking is a great way to get your brand name out there. You may not want to sit around a table with your competitors, but there is so much to learn. There is also a chance to get updated on developments within your industry.
Share your knowledge
Giving back is always a good idea, even if it not directly likes to sales. In order to get some knowledge from others, be sure to share some of your own. This can be on forums to reach as many people as possible. Also, use this tip when it comes to your customers. Give them some free tips on how to maintain certain aspects of the building. You might even score referrals this way.