Why Mobile App Development Startups Are Failing: Top Mistakes To Avoid

Why Mobile App Development Startups Are Failing: Top Mistakes To Avoid

Most if not all mobile users have smartphones. With smartphones comes the need for mobile applications that satisfy the users’ requirements. Last year, 2017, Statista had predicted that over 260 billion apps were to be installed before the year ends.

Since people spend most of their time on their smartphones, it has made mobile app development as a popular venture for startups. Developers keep releasing new products, into the market, each day. From 360 clean master to other applications that carry similar or different functions.

While the mobile app development industry seems is a profit-making field, not all business thrive in this highly competitive market. What is it that startups should avoid, to succeed?

1. Poor Designs

When designing your mobile app, you should emphasize its functionality. You have to consider the different elements that apply, from user experience to visual effects. It doesn’t have to be flashy, to capture the targeted audience.

If for instance, you are working on a du security app, check to see whether it has a proper user interface. Where are the buttons placed? Is it a suitable position for the users? It doesn’t matter how brilliant your idea is.

A poorly designed app will fail and get discarded quickly.

2. Lack of understanding of who the target audience is

For your app to succeed or be used, then it has to fulfill a need. In the rankings of du antivirus review, you find apps with the same function hold different positions. It all depends on how users see the app and whether it meets their needs.

Who are the customers that you are targeting? You have to survey what your potential customers would expect from the app. Place them in categories depending on age, location, occupation, type of device, etc.

Once you have a clear understanding of their needs, then can you fashion your app to satisfy it. In an exam setting, you cannot give the correct answer if you don’t understand the question, can you? Center your approach to the development of the app, on its potential users.

3. Issues with Compatibility

Since you are coming up with a solution to a challenge that your customers have, you have to consider compatibility issues. You want the users of your app to enjoy it no matter what device they have. One may be using an Android phone and after a while, opt for iOS.

If your application cannot operate on their device even if they love it, they will have to use another that is compatible. Your primary challenge will be to ensure that the app fits all devices.  Don’t limit the success of your app by designing for a particular type of device.

4. Poor Marketing

You didn’t invest your precious time and energy into the development of the app, for you to get a few downloads. For any business to grow, you have to adopt proper marketing strategies. Many mobile app development startups fail in this.

Most of the resources are used in the development and execution of the app. It’s probably because the company mainly consist of technicians who have little knowledge of research and analytics. The right marketing strategy will increase the visibility of your app.

You don’t have any excuse don’t to adopt a marketing strategy. You have sufficient marketing mediums in hand. Make use of the various social media platforms. Incorporate SEO into your marketing campaigns and don’t fail to utilize the ad tools available for efficiency.

5. Ignoring Customer Feedback

Have you ever gone through an app review and most of the comments you see are recurring complaints? The first impression that comes to your mind is that the development team doesn’t give a care on what their customers say. Even if your update doesn’t deliver, customers will appreciate the effort.

You need to find out what the user feels when using your product. What do they think about it? The opinions of users will help you better your services. After all, they are the ones who pay for it.

6. Development Mistakes

In the app development stage, you have to find a balance between the features of your app and memory usage. No user wants an app that consumes almost all the memory in their device. Before launching the app, you also need to test it.

Use the tools available for A/B testing at every stage. It’s not enough to fix the errors and bugs in the app. Ensure that it has a high-level usability.


As you endeavor in this entrepreneurship journey in mobile app development, don’t ignore your competition and feedback. A fresh set of eyes will help you improve your product. And no one can argue that a good app isn’t. If it’s good, then, it is, but you have to be flexible.