How to Drive Greater Profit to Your Online Store This Holiday Season

The holiday season is undeniably the busiest time of year for many retailers, and this extends to online retailers. After all, many consumers plan to do at least some or most of their holiday shopping online. Some online retailers may see profits multiply during the holiday season as a result. As an online retailer, you… Continue reading How to Drive Greater Profit to Your Online Store This Holiday Season

6 Examples of How Information Technologies Impact on Modern Marketing

The rate at which the modern technology and the internet as a whole affects the manner in which business enterprise perform their daily activities remains at the highest levels. Information technology remains regarded as a just a passing storm during its inception into the world as such people did not imagine of its impact on… Continue reading 6 Examples of How Information Technologies Impact on Modern Marketing

10 Content Marketing Tactics That’ll Boost Your Website Traffic

A lot of businesses have familiarized themselves with the power of effective content marketing. At first, the benefits were doubted, but it has become clear that it is a strategy that works. Writing content and uploading it to your website is only one step. The content has to actually be of value to the reader.… Continue reading 10 Content Marketing Tactics That’ll Boost Your Website Traffic

How Online Surveys Can Help Boost Your Marketing Campaign

The goal of any successful business is to create sound marketing campaigns that drum up new sales from potential clients and customers. In order to generate sales and leads, you need to be proactive in offering your customer base what they desire, and you need to deliver on your promises. Marketing is all about people… Continue reading How Online Surveys Can Help Boost Your Marketing Campaign

5 Social Media Management Tools For Your Business

Social media is often a very affordable and effective way to reach your target audience. It can be used to build your brand image, establish loyalty and more. However, it can be overwhelming and stressful to try to maximize the benefits of social media marketing if you do not have the proper knowledge or tools… Continue reading 5 Social Media Management Tools For Your Business

How To Design A Website That Appeals To Women

Sprite’s “#BrutallyRefreshing” campaign is a recent debacle that reminds us that, in 2016, there are still plenty of tone-deaf marketers. With strange taglines like “She’s seen more ceilings… than Michaelangelo” and “A 2 at 10 is a 10 at 2!”, critics of the campaign have called it out as “#BrutallySexist”. The ads were quickly rescinded.… Continue reading How To Design A Website That Appeals To Women