Author: Sofia C

The method or means adopted to communicate the message of an advertisement is known as the medium of advertising. In other words, medium is the vehicle of carrier of advertising message to the target customers or prospects. Thus, newspaper is the medium of advertising because it carries messages in print about products and services. Similarly,… Continue reading What Are the Different Types of Advertising Media?

Businesses own such apps that hardly deliver the response they are developed for. But does that mean there is no way these apps can ever meet their purpose? This post shares some easy and quick tips helping businesses to improve their mobile apps. Start concentrating on the review given by users Many app owners feel… Continue reading How You Can Improve Your Existing Business App

In the USA alone, businesses are spending from $20 to 50 billion on leadership training. The amount of money invested can naturally create an assumption that America’s leadership state should be thriving; however, a different story is told by an Accenture’ survey. It says that only 8 out of all executives felt that their companies… Continue reading How Big Data Analytics Can Help In Developing Leadership

Your smartphone lets you shop your favorite products when you are traveling through the subway and even when you are in bed. It opens the vast world of entertainment to you just in a flash and, it also lets you do many serious tasks, such as ordering a medicine which isn’t available at local pharmacies.… Continue reading What Is The Future Of Mobile App Development?