Why Is the Dubai Shopping Festival So Popular?

There are plenty of reasons to start planning for a Dubai holiday package, but one of the biggest is the Dubai Shopping Festival. This started out in 1996 as a way to improve retail trade in the city and give the local economy a boost. Over the years, though, it has evolved into a one of the top attraction in Dubai that attracts millions of local and international tourists to Dubai. For this year, the festival started on the 26th of December 2016 and will end on the last week of January 2017.

Why Is the Dubai Shopping Festival So Popular?

But why has this festival become so popular? What makes it a big hit among the people who flock to the city’s malls, markets, and other establishments and take part in the widespread shopping frenzy? We’ve listed some of the things that have contributed to the popularity of the Dubai Shopping Festival below:

Fantastic discounts

Dubai is known for being an expensive place. With its designer boutiques and shops and its five-star hotels and restaurants, the city mainly caters to those who have the cash to burn and don’t hesitate to spend thousands of dollars on a five-course meal or a shopping spree. However, for about 30 days in a year during the Dubai Shopping Festival, the city lets its hair down and acknowledges the fact that people (regardless of their economic status) love to get discounts.

During the festival, a lot of establishments offer fabulous discounts that are hard to refuse. Retail shop provide up to 90 percent discounts off their products, while wellness clubs and fitness centers offer free memberships or allow people to sign up for their service at impressively low rates. Shopping during the festival is a great way to buy the things you need and want without having to pay too much for them!

Exciting raffles

Aside from massive discounts, the Dubai Shopping Festival brings about several raffles that give you the chance to win exciting prizes. If you’re dreaming of having a new car, for instance, you can spend 20 dirhams at Enoc/Eppco stores to  get the chance to win a Nissan vehicle. You can also buy a ticket for the Infinite Mega Raffle, which will give Infiniti cars to the lucky winners. Need cash? Sign up to join the weekly raffle, which gives away 50,000 dirhams to five lucky people! There’s really no assurance that you’d win — after all, thousands of shoppers would join these draws — but there’s no harm in trying. Who knows? You might be one of the shoppers who’d get lucky enough and bring home one of the major prizes!

Festive atmosphere

The Dubai Shopping Festival isn’t just about going on a shopping spree. It’s also about taking the time to kick back, relax, and bask in the merry atmosphere that the event brings. Explore the outdoor shops, marvel at the weekly fireworks display with your loved ones, and enjoy the live entertainment provided by musicians, magicians, jugglers, and other talented performers. Watch the pop-up fashion shows organized by various stores, and interact with makeup experts who give tutorials at Beauty District.

These are just some of the reasons why the Dubai Shopping Festival has become one of the most popular events in the city. Book a Dubai holiday package with La Vacanza Travel and experience the wonders that the festival brings.