We all know how a website can make or break a business, especially for commercial ventures based solely on e-commerce platforms. For e-commerce businesses, a low conversion rate means low profits and this can be devastating in the long run. There are so many different factors which affect conversion rates that it can be impossible… Continue reading Low Website Conversion Rates? Here’s What You Need to Know
Tag: website
How To Design A Website That Appeals To Women
Sprite’s “#BrutallyRefreshing” campaign is a recent debacle that reminds us that, in 2016, there are still plenty of tone-deaf marketers. With strange taglines like “She’s seen more ceilings… than Michaelangelo” and “A 2 at 10 is a 10 at 2!”, critics of the campaign have called it out as “#BrutallySexist”. The ads were quickly rescinded.… Continue reading How To Design A Website That Appeals To Women